Industry: Digital Media / Online Newspaper
Type of Work: Website Redesign & Facebook Ads Campaign
Website: maspalomasplus.com
🧩 Overview
Maspalomas Plus is a local digital newspaper that covers news and events from Maspalomas, Gran Canaria, and national updates across Spain. The publication needed a modern redesign to improve user experience and boost its online presence through Meta (Facebook) advertising.
💼 My Role & Scope of Work
The client’s website was outdated, slow, and not mobile responsive. My role was to completely redesign the site, optimize usability, and implement a Meta Ads campaign to increase traffic and social reach.
Redesigned the entire website using WordPress + Elementor, giving it a fresh, elegant, and user-friendly layout.
Focused on mobile responsiveness, improved loading speed, and enhanced navigation.
Applied consistent branding throughout the site — including color palette, headings, buttons, and typography.
Reorganized all news categories and subcategories for better readability and SEO structure.
Configured Yoast SEO for optimized page indexing and meta structure.
📈 Facebook Ads Campaign
To address declining traffic and low social engagement, I created and managed a Facebook Ads campaign from May to October 2025, focused on:
Increasing page followers and engagement.
Driving qualified traffic to the website through promoted news posts.
Targeting local audiences in Maspalomas and Gran Canaria, using interest-based and geographic targeting.
🔧 Tools & Platforms Used
WordPress, Elementor, Astra Theme, Yoast SEO
Meta Ads Manager (Facebook & Instagram)
🌟 Results / Achievements
The redesign and advertising strategy delivered measurable results:
+30% website traffic growth within 6 months after launch.
7.46K clicks in the last 6 months (via Google Analytics).
Facebook page followers grew from 2,900 to 6,182 — an impressive 113% increase in 6 months.
Improved brand credibility and audience engagement through cleaner UX and better content visibility.